Trade fairs as a marketing tool for SMEs
Trade fairs and exhibitions are an important marketing tool in order to access domestic and international markets. The economic globalisation forces small- and medium sized enterprises to sell their products on international markets.
Further aspects are information on market trends as well as contacts to potential customers, suppliers and cooperation partners.
Joint booths of the capital region’s businesses
ZAB, CCI and Brandenburg’s Chambers of Crafts organise joint business booths at international fairs for the capital region’s SMEs – together or in cooperation with Berlin Partner GmbH. The annual exhibition plans of both states, Berlin and Brandenburg, form the basis and are structured around the core competence fields in the region. ZAB, CCI and Chambers of Crafts also offer extensive services for participants of national and international trade fairs: from advice relating to all aspects of fairs to booth construction and advertisement. They also support the exhibitors during the fairs, even on location at their booth.
Advantages for businesses
- Advice and consultancy relating to all technical and organisational questions, during preparation and execution of the fair
- One-stop organisation
- Synergy effects with the other exhibitors of the joint business booth
- Attractive presentation of the joint business booth calls attention
- Appealing and comfortable construction systems
- Central information point as a first contact for your guests
- Conference locations for exhibitors and guests
- Food service and storage room
- Special care of exhibitors and their guests
- Advertisement support by press and promotional activities